To recognize the bravery and selflessness of our front-line workers, those who risk their lives daily so that we can stay safe, we are pleased to extend an exclusive $1,000 Appreciation Bonus.
All eligible first responders (see customer eligibility below) that purchase or lease an eligible new Ford vehicle in May or June 2020, will be entitled to an additional $1,000 Appreciation Bonus. This incremental $1,000 can be used toward their vehicle purchase/lease or issued as a rebate cheque. It will also be combinable with all “Built to Lend a Hand” programs.
Eligible first responders (that qualify for the offer) include:
- Canadian Forces Personnel: Active service personnel, current reservists, veterans and their respective spouses
- First Responders: Active Canadian firefighters, police, EMT/paramedics, 911 dispatchers and their respective spouses
- Professional Healthcare Workers: Active Nurses, Doctors and Professional Healthcare Workers at Canadian hospitals, clinics and retirement/nursing homes
- Active Pharmacists/Pharmacist Technicians
This offer is only available to eligible customers (as noted above) that purchase, lease or factory-order a qualifying Ford vehicle during the program period.